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Hello

Hi there! My name is Yogin Shroff. I’m the Founder and Managing Partner of First Line Advisory, a healthcare strategy and analytics firm dedicated to helping organizations turn complex goals into measurable results. 

 

Born and raised in Pittsburgh, Pennsylvania, I developed a deep appreciation not only for the city’s sports culture but also for the remarkable healthcare ecosystem that surrounds it. That environment helped shape my passion for improving how healthcare systems operate and how care ultimately reaches patients.

 

I founded First Line Advisory to help healthcare organizations translate strategy into execution by connecting data, operations, and leadership priorities to drive meaningful outcomes. At its core, the firm exists to support one simple goal: helping organizations deliver better care and improving the health and lives of the patients they serve.

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My Story

My journey in healthcare began in 2005, when I spent two summers volunteering at a regional hospital. It was my first real exposure to patient care and the extraordinary commitment physicians and nurses make to keep their patients healthy. That experience sparked a lasting interest in healthcare and the systems that support it.

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In 2010, I began my professional career in healthcare working in the billing department for a national laboratory. This role provided an early understanding of the operational and financial backbone of healthcare and what happens behind the scenes to ensure care is delivered and reimbursed properly.

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Over the next decade, I continued to grow my career on the payer side of the industry, working across multiple functions and leadership roles. This experience gave me a comprehensive view of the healthcare ecosystem, including how providers, insurers, data, and operations intersect to influence patient outcomes.

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In 2020, I became a Director at a national health insurer where I led initiatives in Quality Improvement and Medicare Stars performance. The work focused on helping improve care for the aging population by strengthening provider engagement, closing care gaps, and ensuring patients received high quality preventive and chronic care services.

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In 2021, I co-founded a health technology startup focused on social determinants of health and health equity. Our platform identified social risk factors affecting patients and connected them to resources and services that could support their health and well-being.

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These experiences ultimately led to the founding of First Line Advisory in October 2025. Today, I bring together experience across providers, payers, and healthcare technology to help organizations navigate complex challenges with clarity and precision. My focus is not simply on analysis or recommendations, but on helping leaders understand where they are winning, where they are losing, and how to move forward with confidence. Through First Line Advisory, I partner with healthcare organizations that are committed to improving performance, strengthening operations, and ultimately delivering better outcomes for the communities they serve.

Contact

I'm always looking to meet and connect with as many individuals as possible! Feel free to get in touch!

724.575.3020

©2026 All Rights Reserved. First Line Advisory is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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